2015 Nissan Altima Ride of Your Life video
Not all sedans are created equal and Nissan set out to demonstrate just that in the return of its “Ride of Your Life” advertising campaign. In the summer of 2014 Nissan launched the wildly successful “prankvertising” campaign and told random participants that they were about to ride in a new Altima race car. With professionals behind the wheel, participants got quite a thrill only to find out after the ride that the race car’s enhancements were purely cosmetic. Read the rest of this entry