2015 Super Bowl With Dad campaign
Nissan pulled all the stops for its 2015 Super Bowl #WithDad campaign and not only showed off a few new vehicles, but launched its collaboration with two great nonprofits. The 2015 Super Bowl With Dad campaign ad told the story of a Dad who is a professional race car driver for Nissan and how he and his family discover what is really important in life.
In the ad Nissan offered a sneak peak of its 2016 Nissan Maxima and new GT-R LM NISMO LMP1, but the it was only part of an even grander plan to keep families strong long after the big game ended.
Many families in the United States have loved ones who are readjusting to life back home and there are also many families that struggle to find affordable housing. To help meet this need, Nissan is donating $500,000 to the Wounded Warrior Project and a donation of the same amount to Habitat for Humanity. But Nissan’s involvement doesn’t end there. Nissan employees and Wounded Warrior Project alumni will team up later this year to build a Habitat for Humanity house to bring the project full circle.
The donation to the Wounded Warrior Project will not only be used to support the nonprofit’s 20 programs and services, but will help improve the lives of injured service members and their families. This campaign is in fact one of the many ways Nissan works to give back. Nissan has a long history of working to improve the lives of veterans and at the end of last year released its short film it created in collaborate with the Wounded Warrior Project about the journey of two U.S. veterans traveling across the Alaskan wilderness, called “Project Titan.”
It’s programs and campaigns like this that make us proud to be a Nissan dealership. Take some time to check out both these incredible nonprofit organizations and if you can, donate your time. There’s no better way to give back to your community.